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The ABM Quick Start

Stop waiting for the right buyers. Hand-pick them.

Account-based marketing inverts the traditional funnel. Instead of waiting for leads to come to you, you hand-pick the exact companies you want as customers and proactively go after them. The ABM Quick Start delivers the foundation: a researched, scored, and prioritised list of target accounts with verified decision-makers, ready to act on.

At a glance

What you get

100 scored accounts A researched list of 100 companies that match your ICP, sourced and qualified.
30 hot accounts The top tier: confirmed stack, active pain signal, right organisational profile. Pursue now.
Decision-maker contacts Named contacts within the buying group at each hot account, verified through Dealfront.
Account scoring framework The signals used to qualify accounts, so your team can extend the list later.
Segment definition Hot accounts grouped into 3 to 5 segments based on shared pain, enabling targeted messaging.
HubSpot-ready structure Delivered in a format that loads directly into HubSpot, or another CRM of your choice.

How it works

Step 1

ICP validation and account sourcing

We sharpen your ideal customer profile and define the qualifying signals. I source accounts from LinkedIn, public databases, and industry sources matching that profile.

Step 2

Scoring and qualification

Each account is scored against four signals: stack confirmed, scale sufficient for pain, active pain signal, right organisational profile. Disqualified accounts are removed.

Step 3

Decision-makers and segmentation

For the 30 hot accounts, I identify and verify decision-makers in the buying group. Hot accounts are grouped into segments so you can run targeted campaigns per segment.

Note: The ABM Quick Start is the foundation for an account-based marketing campaign. It does not include content creation, outreach, or campaign execution. If you want help running the full campaign, that's a separate engagement we can discuss.

Sign up for the ABM Quick Start

Fill in the form below and I'll get back to you within one business day to discuss timing and your ICP.

Prefer to talk first? Book a 30-min intro call or send a WhatsApp message.
© Anja van Elteren · Fractional CMO for engineering-led B2B startups
+31 6 34 86 44 06 · anja@anjavanelteren.com · Utrecht, the Netherlands