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Event Marketing

A high-quality event for your startup, fully organised.

Helium House on Texel set up for an event: chairs arranged with projector screen and pink curtains

For early-stage B2B startups, a well-organised event is one of the strongest ways to build pipeline and simultaneously your brand. Get the right prospects in one room or one webinar, create a meaningful conversation, and follow up with leads who already know your team. I organise the event, you bring the personal connection.

At a glance

Example formats

Roundtable An intimate setting with 15 to 25 prospects around a single theme. Quality discussion, deep relationships, qualified leads.
Webinar A focused online event around a technical or strategic theme. Lower threshold, broader reach, scalable follow-up.

Other event formats are also possible, such as hackathons, customer dinners, or in-person workshops. We discuss what fits your stage and audience.

What I do, what you do

I take care of

  • Event strategy and goal definition
  • Format design, agenda, discussion structure
  • Invitation strategy and copy (LinkedIn, email)
  • Location selection and booking
  • Catering selection and booking
  • Presence on the day for logistics
  • Event playbook including follow-up suggestions

You take care of

  • Sending the invitations from your name
  • HubSpot setup and lead tracking
  • Welcoming guests personally on the day
  • Hosting role during the event
  • Sales follow-up after the event

Note on costs

The €3,900 covers my work organising a roundtable or webinar. Additional costs such as location, catering, goodies, etc... are billed directly based on your event choices.

Why I can deliver this

I've organised over 50 events a year across Europe at EnterpriseDB, ranging from intimate roundtables to hackathons and conferences with 100 to 200 attendees. Each engineering-led startup is different, but the principles of building a meaningful event are the same: the right people, the right theme, and the right follow-up.

Request Event Marketing

Fill in the form below and I'll get back to you within one business day to discuss your event idea and timing.

Prefer to talk first? Book a 30-min intro call or send a WhatsApp message.
© Anja van Elteren · Fractional CMO for engineering-led B2B startups
+31 6 34 86 44 06 · anja@anjavanelteren.com · Utrecht, the Netherlands